With thruuu, there is a metric telling you the authority of a website. The metric is called Page Rank Score.

Is it Google PageRank? No. Unfortunately, I don’t have access to the Google algorithm.

So what is this metric?

What is the Page Rank Score?

The Page Rank Score measures the importance of a website, also called its authority.

It gives you a way to compare the pages authorities on the SERP. The highest score is 100, and the lowest is 0.

The Page Rank Score is displayed at different places in the application and available in the Excel report of the SERP.

The metric is not proprietary. The data are coming from an open-source project: The Open Page Rank initiative.

As stated on the website of Open Page Rank: “The Open PageRank initiative was created to bring back Page Rank metrics so that different domains could easily be compared. We do this using Open Source data provided by Common Crawl and Common Search. The common crawl corpus contains petabytes of data that has been collected over the last 7 years. The July 2017 crawl contains close to 3 billion web pages.

Where to find the Page Rank Score metric in thruuu?

The Page Rank Scores are displayed at several places in thruuu.

Firstly, you get the average Page Rank Score in the SERP Insights card together with the best score, and the lowest score found.

Page Rank Score in the SERP Insights card

Below, the result tab and its card view display the Page Rank Score of each page.

Page Rank Score of each page

When switching to the Table View, you get an overview of the SERP and pages key metrics, including the Page Rank Score.

overview of the SERP and Page Rank Score

How to leverage the data from the Page Rank Score

Page Rank score of 0 represents a low-quality website, whereas, on the other hand, a score of 100 would represent the most authoritative of the SERP.

This metric lets you gauge the competitiveness of the SERP for a specific keyword. 

When trying to compete with authoritative websites, the best advice is to create compelling content and add extra efforts to your research and writing. 

Spend time understanding the topics covered by the SERP for the target keyword and leverage content gaps.

Get started with thruuu and get great insights from Google SERP

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Get started with thruuu and get great insights from Google SERP