Digital Marketing Solutions Expert – (Basel / Switzerland)
In November 2020, I wrote an article about creating a topic cluster boosting my website traffic by 1000%. The article was a huge hit. Also, I got a lot of feedback and questions about this SEO tactic and what are topic clusters. Today, I would like to share the most common questions I've received. Hopefully,…
Analysing and understanding the content present on the first page of Google is an essential step in any SEO strategy in 2021 and also for the creation of your blog articles. By understanding the elements present on the search engine result page such as organic results, content and other SERP features - Google tells us…
In April 2020, I ran a small SEO experiment with a blog post and transformed a long-form article into a topic cluster (also called content hub). The goal: I wanted to see if I will get more traffic by splitting the long-form content into a set of smaller pages linked together and organized hierarchically in…
Back in 2018, Google and the AMP project released a new format of Stories for the Web. They are called Web Stories. This Stories format (powered by AMP) is made for publishers, bloggers and website owners. The Web Stories offer a tappable and mobile-friendly experience to the visitors of a website - no additional application required. The…