Digital Marketing Solutions Expert – (Basel / Switzerland)
In November 2020, I wrote an article about creating a topic cluster boosting my website traffic by 1000%. The article was a huge hit. Also, I got a lot of feedback and questions about this SEO tactic and what are topic clusters. Today, I would like to share the most common questions I've received. Hopefully,…
"Oh no, Google is rewriting titles in the SERP. How can I check this?" - A desperate SEO specialist, tired after a long summer of Google algorithm updates. "Don't worry, my friend, I found four free SEO tools checking for titles changes in the Search" - Sam, a nice guy. Before sharing my selection of free…
A lot of improvements are coming to the web stories. Since Google launched the Web Stories format back in 2018 (formerly known as AMP Stories), many great features emerged over time. So, what's new with web stories in 2021? At the Google I/O 2021, the team in charge of web stories shared the newest features:…
In May 2019, I started my blog from scratch. No content, no traffic, no audience, no network. Less than two years later, I have 15'000 unique visitors coming to my website every month. A big part of my modest success is coming from the learnings I got from other SEO experts. Understanding what the other…
Analysing and understanding the content present on the first page of Google is an essential step in any SEO strategy in 2021 and also for the creation of your blog articles. By understanding the elements present on the search engine result page such as organic results, content and other SERP features - Google tells us…
In April 2020, I ran a small SEO experiment with a blog post and transformed a long-form article into a topic cluster (also called content hub). The goal: I wanted to see if I will get more traffic by splitting the long-form content into a set of smaller pages linked together and organized hierarchically in…
If you are into Search engine advertising, you know that displaying your ads at the top of Google search is just the very first step. What matters to you is to have an excellent CTR and finally that your landing page convert. Indeed you are not paying Google just for "paid" traffic. You want customers.…
Google considers user experience in its search engine to rank pages. It is not new. Already, some page experience signals validate whether a web page is optimized for mobile or whether the website is secure. In its journey to offer a "better web" and ever richer user-centric experiences, Google has announced new ranking factors related…
Back in 2018, Google and the AMP project released a new format of Stories for the Web. They are called Web Stories. This Stories format (powered by AMP) is made for publishers, bloggers and website owners. The Web Stories offer a tappable and mobile-friendly experience to the visitors of a website - no additional application required. The…
If you are wondering how to create a Google Web Story (also called AMP Story), the answer is: Try a Web Stories Builder. Web Stories builders are the best way to create engaging stories within a few minutes and with no code or development skills. There are a dozen of Web Stories builders available. They…