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Attract, Engage, Delight with a Marketing Technology Stack

The ultimate goal of any company is to acquire more customers and grow. Growth relies on an excellent collaboration between Product, Marketing, Sales, and Support team. Every client-facing functions must be aligned and go in the same direction. Technology is playing a central role and help the teams to gather, share information, and overall improve…

Get Backlinks With Product-Led Strategy (Ultimate 2019 SEO)

Any businesses in this digital world want more traffic and backlinks to its website. More traffic means more potential customers knocking at your door.  Today, we are going to analyze one very creative backlinking strategy in 2019 used by few businesses: Product-Led Link Building. Later in the article, we will see how three companies (Neil…

Posted in SEO

How to setup Google Tag Manager like a Pro (and Google Analytics)

Setup Google Tag Manager and Google Analytics like a Pro

Google is providing great and free tools for marketing professionals and website owners: Google Analytics and Google Tag Manager. More than 27 Million websites are using at Google Analytics, and a bit less little than 4 Million have Google Tag Manager installed. The success of these tools comes from various factors They are free They…

AMP Stories: Everything You Need To Know

AMP Stories

Either you are a B2C or B2B marketing professional, a freelancer or a blogger - you cannot ignore the possibilities delivered by the new feature from Google: AMP Stories. Do you want to boost exposure in search results?Are you already using Facebook stories or similar?Do you use content to convert visitors into customers? With AMP…

My journey into Marketing Automation

Journey into Marketing

Digital Marketing is living an (r)evolution. In the last decade, new practices appeared and transformed the way marketers do their job. This transformation is in working order and is supported by the improvement of information and communication technologies. Web 2.0, Cloud computing, Social Networks and Big Data delivered the foundation of a new paradigm for…