Events and Goals with Google Analytics and Google Tag Manager

Events and Goals with Google Analytics and Google Tag Manager

Goals and KPI are crucial for your digital strategy and your measurement plan. It helps you to understand the impact of your actions and give your insight into improvements. In Google Analytics, you can set goals. Google defines a goal as "a completed activity, called a conversion, that contributes to the success of your business".…

Google Tag Manager Environments setup for multi-site management

In this article, we will look at how to configure your production website, pre-production and test environments from a single Google Tag Manager. We will learn how to create a new version of your Tag Manager workspace, test on Staging and deploy to Production. Indeed, we will speak about Quality Assurance with GTM. If you…

Install and set up Google Analytics with Google Tag Manager

You are wondering how to add Google Analytics to Google Tag Manager and start analysing your website. Go no further, you're on the right page. In this tutorial, we will see step by step how to set up Google Analytics and configure Google Tag Manager so that the tools work together. We will start with…

Google Analytics across multiple domains with Google Tag Manager

It would be great to have different Google Analytics tracking ID for different domains or environments like the production, qa and test websites. Wouldn't it? Having the same tracking ID on all your sites is really not a good practice. On top of this, it would be awesome if you could manage everything from one…

AMP Stories Builders and Editors: Complete Review

If you are wondering how to create an AMP Story, the answer is: Try an AMP Stories builder. Stories builders or editors are the best way to quickly create engaging stories within a few minutes and with no code or development skills. There are more than a dozen of AMP Stories builders available, but which…

Scrape 100 Google search results in 30 seconds (No Coding)

You are an SEO expert, copywriter, digital marketing, or journalist and producing quality content that ranks well on Google is at the top of your agenda. Analyzing the SERP and the top pages, and understanding the users intent is crucial for your creative process and SEO activities.  You would like to extract the content from…

SEO Copywriting: Step by Step (Infographic)

Write for SEO Infographic - Step by Step Guide

SEO copywriting could be summarized in writing for the web. The copywriting method involves writing at the same time for people and search engines such as Google. Why is SEO Copywriting important? The main goal of writing for SEO is to rank your copy at the first positions in the Google Search result page, to…