Did you already hear about AMP Stories? 

The AMP technology, supported by Google, released two years ago a new format of Stories for the Web. 

It’s now rebranded: Web Stories.

The Stories format (powered by AMP) is made for publishers. They can use the story format and offer a tappable and mobile-friendly experience to their readers directly on their websites – no additional application required.

The format is an answer from Google to the stories you can find on Facebook, Instagram and other social media platforms.

On the 1st of May 2020, the AMP Team decided to rename AMP Stories to Web Stories and confirm that more features are coming in the upcoming months.

Are you already familiar with this story format? Let’s have a quick outline.

What is Web Stories?

Web Stories is the story format made for the web. It is powered by the AMP technology and supported by Google.

A Web Story offers a similar format and features than the stories you can find on your favourite social network. 

A story is a short collection of pages containing text, video, sounds and images. The reader can click to see the next screen.

The format has been developed initially for publishers. Indeed they can use Web Stories to tell “a story” directly on their website. 

The readers can consume the content from the site or mobile website – no need for another mobile application to read it.

The Web Stories format offers some key differences with the ones from Facebook or Instagram. 

Even though the users have the same experience, as a publisher, you can embed the story on your site (with a simple HTML iFrame), and it can also be found on Google. 

Being discoverable on Google search is a huge difference: Anybody can find your story while doing web research.

We can list some of the excellent features offered by Web Stories by AMP.

Overview of Web Stories features

Rich story on the web

A web story gives a similar experience than the Stories you already know from Facebook: A collection of image, video and text. You click next to see the next page. 

The big difference is that each story has an URL.

Like this one, click to open the Story of my cat https://samuelschmitt.com/kira-the-cat.html.

Indeed, it’s a web page, and you can embed it on your site, and even share it by email. Well, it’s an URL, you can share it anywhere online.

Web Stories can be found on Google search

A Web Story is a web page. Web Story can be indexed. Web Story can be found.

By doing a Google search, you find some Web Stories. You will instead find them from your mobile as they have a dedicated section called Top Stories.

Web Stories can be found on Google search

Fullscreen and desktop view

Another significant difference, Web Stories can be consumed from your desktop and in a full-screen mode.

Call to Action

You can add a call to action on any page of your stories to redirect to your main website or products. You have the freedom to customize your pages as you want.

Call to Action in a Web Stories

Read more Stories or content

At the end of a story, you can link to other stories or pages of your website (with the bookend feature). Always an excellent way to feed your reader with more content.

Read more Stories or content

Coming Next

The AMP team constantly adding new features, such as:

  • Poll and quiz components
  • Ability to swipe up to web content
  • JavaScript API to programmatically control the story
  • Video playback

Great examples of Web Stories

Simply click or tap on the stories below to move to the next page.

Going further with Web Stories

Are you curious about this new format and would like to learn more? 

I can recommend the following resources to learn everything about the Web Stories and also what are the tools available to help you create your first story.

Web Stories: Complete Guide

The most comprehensive guide about the AMP Web Stories.


Web Stories: Tools review

Do you want to create your first Web Stories? This complete review lists all the tools and story builders available.

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