If you are into Search engine advertising, you know that displaying your ads at the top of Google search is just the very first step. What matters to you is to have an excellent CTR and finally that your landing page convert.
Indeed you are not paying Google just for “paid” traffic. You want customers.
Understanding the structure of the other pages bidding for the same keywords might help you optimize your page and your return on investment.
Scraping paid results will give you essential information about your competition.
Let see how to scrape Google paid results in just one click.
Table of Contents
Pick the best Search Result Page Scraper
My recommendation won’t be biased. I recommend to use thruuu, a Free Google SERP Scraper.
With thruuu, you will get a full analysis of the Google SERP up to 100 pages. And for each result (paid and organic), you will have the following information:
- Headings and sub headings
- Number of words
- Number of Images
- Number of links
- And more meta information
Enter a keyword and analyze the paid results
To start analyzing the search result, it is quite simple. Enter a keyword, select your country, your location (optional), the search engine and the language.
As you are looking for the ads, you can leave the number of pages to scrape set to 10 (this is the number of the organic page to analyze – ads will always be at the top).
Press enter and wait a few seconds until you see the results list.
The Dollar icon identifies the paid results. Once you click on one result, you will instantly see the structure of the content.
Get all the search paid results in one Excel file
You might want to do your analysis of the page data. At the very bottom of the thruuu pages, you will find a download button to get all the data in a nice Excel export.
Search for the tab “All Paid”. The paid result reports are next to it.
Scrape more SERP Results?
Have a look at thruuu, a Free SERP scraper to get a full scrape of the Google Search Engine.