You are an SEO expert, copywriter, digital marketing, or journalist and producing quality content that ranks well on Google is at the top of your agenda.
Analyzing the SERP and the top pages, and understanding the users intent is crucial for your creative process and SEO activities.
You would like to extract the content from the search result page and leverage the collected insights.
One problem: You don’t have any coding skill and don’t want to start learning Python today.
Well, it’s your lucky day.
With thruuu, a free SEO tool, you can analyze up to 100 pages of the Google SERP, and extract (without any line of code) all the key information.
And this in less than 30 seconds.
Table of Contents
Scrape Google to get content insights
Search Engine Optimization is the practice of creating articles and pages to rank these pieces of content at the top positions on Google (and other search engines.)
The entire SEO process involves many activities such as keywords research, competition analysis, content marketing, link building, content promotion, and many more.
Understanding the SERP, and moreover, understanding the pages ranking at the top organic positions is essential.
This knowledge will support you with the preparation work and content marketing tasks.
Content scraping can be used for many things. Let’s review some uses cases together.
The SERP is a mirror of the search intent.
Keep in mind that Google wants to deliver the best user experience and is here to answer any questions.
Google is moving from a Search Engine to an Answer Engine. And the SERP is reflecting this mutation.
With a thorough analysis, you will get the intention of the searchers. The what, why, and how behind every search queries.
The pages you find on the first page of Google are not here randomly. They semantically correspond to what the users are looking for.
These pages contain all the ingredient to be at the top of Google SERP.
By scraping the content, you will get the information about what makes these pages successful.
What topics they are covering. What key learnings they provide to the users.
Overall you have to produce a memorable piece of content.
You have to offer your audience a great experience. Better than the other content and pages already available in the SERP.
This is the goal of SEO Copywriting.
The analysis of the search result pages will help you to understand what topics are covered, and what wording is used to communicate with the audience.
By analyzing in detail each page of the SERP, you can identify gaps and produce a more in-depth content.
Get the SERP data in one click with thruuu
The goal of thruuu is to deliver a user-friendly way to access the critical information of the SERP.
You don’t need to code in Python or use complex regex rules to scrape the data of each page.
Enter one keyword and let thruuu scrape the web for you.
Let’s go over the features offered by thruuu.
Analyze up to 100 pages of the SERP from every location, language and search engine
It has been the most requested feature from the early users of thruuu.
You can select the number of organic pages you want to analyze (up to 100) and also choose your location, language, and search engine.
Please note that the scraping process can take up to 30 seconds for one hundred pages.
Understand the SERP Features of Google
Google is offering more than a simple listing of the pages to its users. The search experience has been enriched with additional search features.
With thruuu, you can see the detail of the SERP and some of its rich features, such as:
- Featured Snippet
- Top Stories
For the top stories, each news is analyzed, and data are extracted.
Discover multilingual websites
You might don’t know that your competition is producing content for other regions.
Information about the multiple versions of a page for different languages or regions is now also retrieved by thruuu.
The hreflang tags are extracted, and in the excel report, you will have access to the URL and detail of each translation.
Get more data in a complete excel export
In one click, you can download Google Search data in an excel file.
Additional information and views are available in the export. By downloading the excel file, you will get:
- A SERP overview, the pages type, and URLs
- A side by side comparison of all pages.
- One sheet per pages with the scrapped data.
- All headlines for every page (H1, H2, H3)
- Top Stories and news structure data
The excel report is a great way to perform more analysis on the SERP information provided by thruuu.
What’s next: Ask the users of thruuu
The tool already got a warm welcome from the SEO experts community and exciting feedback.
The roadmap and future features are defined based on users inputs. It is be the best way to deliver a tool that is useful for everyone.
And to name a few of the upcoming features:
- Mobile SERP analysis
- More SERP features: FAQ, Reviews, Ads, Recipe
- Improved UI and better mobile version
- Page ranking and evolution of the SERP
- Better insights
If you like thruuu, stay tuned and you will be informed as soon something new is out.
And do not hesitate to drop a comment and ask for improvement or share any ideas.
You can try thruuu for free here.