Core Web Vitals: Optimize your site for page experience

Google considers user experience in its search engine to rank pages. It is not new. Already, some signals validate whether a web page is optimized for mobile or whether the website is secure. In its journey to offer a "better web" and ever richer user-centric experiences, Google has opened the door with new on-page elements…

Events and Goals with Google Analytics and Google Tag Manager

Events and Goals with Google Analytics and Google Tag Manager

Goals and KPI are crucial for your digital strategy and your measurement plan. It helps you to understand the impact of your actions and give your insight into improvements. In Google Analytics, you can set goals. Google defines a goal as "a completed activity, called a conversion, that contributes to the success of your business".…

Google Tag Manager Environments setup for multi-site management

In this article, we will look at how to configure your production website, pre-production and test environments from a single Google Tag Manager. We will learn how to create a new version of your Tag Manager workspace, test on Staging and deploy to Production. Indeed, we will speak about Quality Assurance with GTM. If you…

Google Analytics across multiple domains with Google Tag Manager

It would be great to have different Google Analytics tracking ID for different domains or environments like the production, qa and test websites. Wouldn't it? Having the same tracking ID on all your sites is really not a good practice. On top of this, it would be awesome if you could manage everything from one…