Digital Marketing Solutions Expert – (Basel / Switzerland)
In this article, we will look at how to configure your production website, pre-production and test environments from a single Google Tag Manager. We will learn how to create a new version of your Tag Manager workspace, test on Staging and deploy to Production. Indeed, we will speak about Quality Assurance with GTM. If you…
You are wondering how to add Google Analytics to Google Tag Manager and start analysing your website. Go no further, you're on the right page. In this tutorial, we will see step by step how to set up Google Analytics and configure Google Tag Manager so that the tools work together. We will start with…
Back in 2018, Google and the AMP project released a new format of Stories for the Web. They are called Web Stories. This Stories format (powered by AMP) is made for publishers, bloggers and website owners. The Web Stories offer a tappable and mobile-friendly experience to the visitors of a website - no additional application required. The…
It would be great to have different Google Analytics tracking ID for different domains or environments like the production, qa and test websites. Wouldn't it? Having the same tracking ID on all your sites is really not a good practice. On top of this, it would be awesome if you could manage everything from one…
If you are wondering how to create a Google Web Story (also called AMP Story), the answer is: Try a Web Stories Builder. Web Stories builders are the best way to create engaging stories within a few minutes and with no code or development skills. There are a dozen of Web Stories builders available. They…
Today I wanted to share with you something personal, my journey into SEO. In early 2019, I started to experiment with the practice of Search Engine Optimization, also known as SEO. I was a complete beginner in SEO. And one day I've decided to try generating organic traffic and attracting people to my site with…
Google has announced during its 2019 Google I/O conference that 3D and Augmented Reality objects can be displayed as a SERP feature in the Google Search Engine. But how does it work? How can you link your webpage with a 3D object and then display it in the SERP? Let's figure out together. Discover 3D…
You are an SEO expert, copywriter, digital marketing, or journalist and producing quality content that ranks well on Google is at the top of your agenda. Analyzing the SERP and the top pages, and understanding the users intent is crucial for your creative process and SEO activities. You would like to extract the content from…
SEO copywriting could be summarized in writing for the web. The copywriting method involves writing at the same time for people and search engines such as Google. Why is SEO Copywriting important? The main goal of writing for SEO is to rank your copy at the first positions in the Google Search result page, to…
You have a new website and don't get a lot of organic traffic? Your website is not ranking well for any of the search terms or questions your audience is looking for. However, you are convinced that content can bring your business to the next level and attract potential new customers. You have to get…