Core Web Vitals: Be ready for the new ranking factor

Google considers user experience in its search engine to rank pages. It is not new. Already, some page experience signals validate whether a web page is optimized for mobile or whether the website is secure. In its journey to offer a "better web" and ever richer user-centric experiences, Google has announced a new ranking factors that…

Events and Goals with Google Analytics and Google Tag Manager

Events and Goals with Google Analytics and Google Tag Manager

Goals and KPI are crucial for your digital strategy and your measurement plan. It helps you to understand the impact of your actions and give your insight into improvements. In Google Analytics, you can set goals. Google defines a goal as "a completed activity, called a conversion, that contributes to the success of your business".…

Google Tag Manager Environments setup for multi-site management

In this article, we will look at how to configure your production website, pre-production and test environments from a single Google Tag Manager. We will learn how to create a new version of your Tag Manager workspace, test on Staging and deploy to Production. Indeed, we will speak about Quality Assurance with GTM. If you…

Install and set up Google Analytics with Google Tag Manager

You are wondering how to add Google Analytics to Google Tag Manager and start analysing your website. Go no further, you're on the right page. In this tutorial, we will see step by step how to set up Google Analytics and configure Google Tag Manager so that the tools work together. We will start with…

Google Analytics across multiple domains with Google Tag Manager

It would be great to have different Google Analytics tracking ID for different domains or environments like the production, qa and test websites. Wouldn't it? Having the same tracking ID on all your sites is really not a good practice. On top of this, it would be awesome if you could manage everything from one…

Web (AMP) Stories Builders: Complete Review

If you are wondering how to create a Google Web Story (also called AMP Story), the answer is: Try a Web Stories Builder. Web Stories builders are the best way to create engaging stories within a few minutes and with no code or development skills. There are a dozen of Web Stories builders available. They…