Attract, Engage, Delight with a Marketing Technology Stack

The ultimate goal of any company is to acquire more customers and grow. Growth relies on an excellent collaboration between Product, Marketing, Sales, and Support team. Every client-facing functions must be aligned and go in the same direction. Technology is playing a central role and help the teams to gather, share information, and overall improve…

Get Backlinks (and More Traffic) With Product-Led Strategy

Any businesses in this digital world want more traffic (and backlinks) to its website. More traffic means more potential customers knocking at your door.  One of the key factors for growth and good SEO on the Internet (one cannot be without the other) is the acquisition of quality backlinks. Today, we are going to analyze…

My journey into Marketing Automation

Journey into Marketing

Digital Marketing is living an (r)evolution. In the last decade, new practices appeared and transformed the way marketers do their job. This transformation is in working order and is supported by the improvement of information and communication technologies. Web 2.0, Cloud computing, Social Networks and Big Data delivered the foundation of a new paradigm for…