Digital Marketing Solutions Expert – (Basel / Switzerland)
If you are into Search engine advertising, you know that displaying your ads at the top of Google search is just the very first step. What matters to you is to have an excellent CTR and finally that your landing page convert. Indeed you are not paying Google just for "paid" traffic. You want customers.…
Google considers user experience in its search engine to rank pages. It is not new. Already, some page experience signals validate whether a web page is optimized for mobile or whether the website is secure. In its journey to offer a "better web" and ever richer user-centric experiences, Google has announced a new ranking factors that…
Goals and KPI are crucial for your digital strategy and your measurement plan. It helps you to understand the impact of your actions and give your insight into improvements. In Google Analytics, you can set goals. Google defines a goal as "a completed activity, called a conversion, that contributes to the success of your business".…
In this article, we will look at how to configure your production website, pre-production and test environments from a single Google Tag Manager. We will learn how to create a new version of your Tag Manager workspace, test on Staging and deploy to Production. Indeed, we will speak about Quality Assurance with GTM. If you…
You are wondering how to add Google Analytics to Google Tag Manager and start analysing your website. Go no further, you're on the right page. In this tutorial, we will see step by step how to set up Google Analytics and configure Google Tag Manager so that the tools work together. We will start with…
Did you already hear about AMP Stories? The AMP technology, supported by Google, released two years ago a new format of Stories for the Web. It's now rebranded: Web Stories. The Stories format (powered by AMP) is made for publishers. They can use the story format and offer a tappable and mobile-friendly experience to their readers directly…
It would be great to have different Google Analytics tracking ID for different domains or environments like the production, qa and test websites. Wouldn't it? Having the same tracking ID on all your sites is really not a good practice. On top of this, it would be awesome if you could manage everything from one…
If you are wondering how to create a Google Web Story (also called AMP Story), the answer is: Try a Web Stories Builder. Web Stories builders are the best way to create engaging stories within a few minutes and with no code or development skills. There are a dozen of Web Stories builders available. They…
Today I wanted to share with you something personal, my journey into SEO. In early 2019, I started to experiment with the practice of Search Engine Optimization, also known as SEO. I was a complete beginner in SEO. And one day I've decided to try generating organic traffic and attracting people to my site with…
Google has announced during its 2019 Google I/O conference that 3D and Augmented Reality objects can be displayed as a SERP feature in the Google Search Engine. But how does it work? How can you link your webpage with a 3D object and then display it in the SERP? Let's figure out together. Discover 3D…