Digital Marketing Solutions Expert – (Basel / Switzerland)
MakeStories is one the of Web Stories builder featured by Google. The tool is a drag-drop, zero code AMP Stories builder with 75+ features. Once the story is created, you can publish to your WordPress or Drupal site, host it on their platform or download the code. And You can start for free. Learn more about…
With Flash Stories, a company can build its branding site and unlimited AMP Stories within a few clicks: The website and stories are created with a drag and drop builder.SEO features help you to optimize the content for search engine. Learn more about the Web Stories builder in this review. What is Flash Stories? The team behind…
Ampstor is a free graphic design templates and no-code editor to easily create your visual web stories for Google. You can start from a template and design a story for mobile and desktop while using a drag and drop editor. Learn more about the Web Stories builder in this review. What is Ampstor? Ampstor is a…
If you are into Search engine advertising, you know that displaying your ads at the top of Google search is just the very first step. What matters to you is to have an excellent CTR and finally that your landing page convert. Indeed you are not paying Google just for "paid" traffic. You want customers.…
Google considers user experience in its search engine to rank pages. It is not new. Already, some page experience signals validate whether a web page is optimized for mobile or whether the website is secure. In its journey to offer a "better web" and ever richer user-centric experiences, Google has announced a new ranking factors that…
Goals and KPI are crucial for your digital strategy and your measurement plan. It helps you to understand the impact of your actions and give your insight into improvements. In Google Analytics, you can set goals. Google defines a goal as "a completed activity, called a conversion, that contributes to the success of your business".…
In this article, we will look at how to configure your production website, pre-production and test environments from a single Google Tag Manager. We will learn how to create a new version of your Tag Manager workspace, test on Staging and deploy to Production. Indeed, we will speak about Quality Assurance with GTM. If you…
You are wondering how to add Google Analytics to Google Tag Manager and start analysing your website. Go no further, you're on the right page. In this tutorial, we will see step by step how to set up Google Analytics and configure Google Tag Manager so that the tools work together. We will start with…
Did you already hear about AMP Stories? The AMP technology, supported by Google, released two years ago a new format of Stories for the Web. It's now rebranded: Web Stories. The Stories format (powered by AMP) is made for publishers. They can use the story format and offer a tappable and mobile-friendly experience to their readers directly…
It would be great to have different Google Analytics tracking ID for different domains or environments like the production, qa and test websites. Wouldn't it? Having the same tracking ID on all your sites is really not a good practice. On top of this, it would be awesome if you could manage everything from one…